Re-target Website Visitors

Re-target Website Visitors

Remarketing is crucial to the performance of your PPC campaigns and will help you capitalize on ad spend dollars. It works by dropping a cookie on the browsers of those online users that have visited your site. We then use those cookies to show them image ads created specifically for your business as they navigate across the web. This helps to close the gap and send them back to your site.

For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away.

How does Re-targeting work?

Our team utilizes cookie-based technology that uses simple Javascript code to anonymously ‘follow’ your audience all over the Web. Here’s how it works: you place a small, unobtrusive piece of code on your website (this code is sometimes referred to as a pixel). The code, or pixel, is unnoticeable to your site visitors and won’t affect your site’s performance. Every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your cookied visitors browse the Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served to only to people who have previously visited your site.

Re-targeting works for better conversion

Re-targeting works best in conjunction with inbound and outbound marketing or demand generation. Strategies involving content marketing, AdWords, and targeted display are great for driving traffic. However they don’t help with conversion optimization. Conversely, re-targeting can help increase conversions, but it can’t drive people to your site. Your best chance of success is using one or more tools to drive traffic and re-targeting to get the most out of that traffic.