Landing Page Optimization
If you do not succeed in conversion you lose your target. Landing page optimization (LPO) is the process of improving elements on a website to increase conversions. We have experts on CRO (Conversion Ratio Optimization) and A/B Testing.
Conversion rate optimization (CRO)
We develop a CRO plan strategy; we mean using analytics and user feedback to improve the buyer experience of your users and the performance of your website. CRO means understanding what users are looking for when they arrive at your site and giving it to them.
In an A/B test you set up two variations of the one campaign and send them to a small percentage of your total recipients.
Why Landing Page Optimization Matters for Your Online Business
Landing pages are a key component of online marketing campaigns. A landing page is a specially designed to generate sales or capture leads. Landing pages are often the main destination of paid online marketing campaigns, and a lot of money and resources are spent driving traffic to these pages.
How do we do it?
Optimizing for different traffic sources – Potential website traffic that came by clicking on a paid search ad (eg. Google Adwords) will perform differently than traffic that came from social media ad spend.
Playing around with on-page elements : These are the more commonly discussed landing page optimization tips that you read about and include things like testing different value propositions, changing form fields and including more social proof.
Learning the Demographics & Psychology of Your Visitors
We learn the demographics and psychographics of your customers, delivering a product that improves your visitors purchasing behavior.
We refine the groups for your targeting, and identify how they will help you reach your marketing goals. With the right landing pages, we can provide the content and experience that takes them from visitor to loyal customer.
- Mood & Intentions
- Type of Device Used
- Source of Traffic (Direct, Organic, Paid, Referral)
We test the performance of your landing pages, how relevant they are to what your visitors are looking for, and how each page assists in your overall conversion path.
Relying on the demographics and psychographics presents many possibilities for you to succeed. We use advanced tools and metrics to aid in your marketing campaign. With a complete team of digital marketers in the area, you can trust us to guide your visitors through the end of the sales funnel.